Pratical Guide to Mobile Marketing

Here’s some of the information you will receive from txtNation, Mobile Marketing Specialists.

The size of the mobile web market

There are 2.2 billion phones world-wide. 76% of all consumers in the US and Western Europe have access to the web on their mobile device, and one third (32%) use it. Among those with mobile access, the UK leads in usage (54%), followed by the US at 41%.

Messaging based mobile marketing

Text to win competitions, SMS marketing, text alerts and mobile coupons are valuable and have been widely used in the mobile marketing industry until recently. The mobile web is now the preferred medium for mobile marketing.

Mobile advertising for the ultimate in targeted marketing

A recent study of 1,200 mobile users world-wide found 78% of people were happy to receive ads tailored to their interests and 64% were willing to provide personal details to improve their relevance so the fact that mobile advertising can be targeted is good for the brand and the end user.

How to leverage mobile search

Established search brands such as Yahoo!, Google and Microsoft plus new mobile search engines are delivering compelling services enabling users to search and find mobile content.

Personalize your service on this most personal of devices

txtNation can help you do this. As well as being able to identify the visitor to your site, what operator they are using and in which country, txtNation also provides handset information that allows you to determine if your content will function on the specific handset.

Taking advantage of Community marketing

User generated content is extending to the mobile space. Communities of users have grown on the PC and there are already brands building communities of users on mobile.

Measuring success and fine-tuning your campaigns

With txtNation, you can see in real-time how many people have visited different sections of your marketing campaigns.