The mobile phone is gradually becoming the central component of 1:1 marketing communications. The opportunities for marketers are exciting: targeted, relevant offers straight to the customers hand; rich data on usage and behaviour; higher response rates; flexible and cost-effective commercial models; and the potential to create rewarding, interactive and long-term customer relationships over the mobile phone.
Yet the challenges are also significant: how to gather and manage mobile usage data; how to utilise this data to create true 1:1 marketing programs; and, in a medium where customer choice and permission is paramount, how to create mobile content and offers that customers will want to actively select or ‘pull'.
txtNation's suite of products, services and solutions help companies to create profitable, ongoing relationships that provide enhanced value for their customers.
Find out more at mFUSION: www.mfusion.net. Contact us at: sales@txtnation.com.
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