Monday 27 August 2007

SMS2.0 - Messaging Redefined!

Advertisers will now get the message!

In a world where contests are floated by the dozen, day in and day out, there are a few that dare to be different and attract attention. One such popular contest that is held often around the world is the fastest mobile messaging contest.

It has young mobi-geeks take on the challenge and create records that would put a normal mobile user to shame. But that’s just a contest we’re talking about. Imagine a situation where the user is fed with textual and messaging options like none other. We are referring to SMS 2.0, a new mobile messaging service that will be fed to millions of mobile users in the country a couple of months from now.

For the company responsible for creating SMS 2.0, one of the key things of importance is creating technologies that will enable media on mobile phones. And why not, as it believes that mobile is the one device that is carried by everybody. Why not? There is nothing that can be called scalable media on mobile.

Currently the whole ecosystem is such that one revenue model is advertising. We already have top 10 to 12 advertisers who have signed on. In terms of revenues, just the pilot that we did has given us revenues of 15 to 20 percent of the total all India mobile marketing revenues. Going ahead, the revenues coming from SMS 2.0 would easily be double of what the industry estimates suggest.

Find out more at mFUSION: www.mfusion.net. Contact us at: sales@txtnation.com.

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