Thursday 16 August 2007

USA Mobile Marketing Grows

The USA will no longer be the sleeping giant in mobile. “The number of mobile applications at-the-ready for wireless consumption is increasing every month,” said SMS.ac's CEO Michael Pousti. “Bearing all this in mind, I believe that 2005 will see the U.S. emerge as the one of the top three mobile data consuming nations in the world, measured by data volume. That means awesome growth. And the realization of those phenomenal numbers, along with the revenues they generate should quiet the skeptics that earlier questioned whether mobile messaging would ever happen in the U.S.”

“According to U.S. messaging figures, approximately 14 billion text (SMS) messages were sent domestically in 2003,” said Pousti. “Various industry reports indicate that mobile messaging will reach approximately 25 billion by the end of 2004. And because of the explosive growth SMS.ac is seeing domestically with respect to the exchange of multimedia and textual communications, I am confident that the aggregate number of mobile messages sent within the U.S. will nearly double to 45 billion, in 2005.”

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