Wednesday 12 December 2007

Example Campaigns

Example 2007 Campaigns..
Restaurant

A restaurant owner places table stands or deals out cards with information about how to join and receive a free dessert by joining the VIP customer club. The restaurant sends a marketing message using our simple online form with a special food or drink offer, which can be used at a certain time when the restaurant knows that business is slow. This creates an immediate boost in sales.

Video Rental Store

A video rental store advertises the system and as reward for joining customers get the next rental free of charge by showing the confirmation message they have received. The store sends out information about new releases to customers once or twice a week at 4 pm to remind them to pick up the videos on the way home from work.

Clothing Store

A clothing store offers customers 10% off at the counter for customers who join the system. The system is also advertised on store receipts. The store sends marketing messages to customers just before lunch time. This results in a significant sales increase. The store informs customers about special events and extra discounts for members.

Hotel Chain

The H Hotel group has successfully used SMS messaging to increase guest numbers to its hotels and build customer loyalty. The hotel sent out important marketing messages such as specials and promotions directly to its members mobile handse

SMS allowed the hotel to get the messages out instantly and at the most appropriate time of day.

The use of SMS as a direct marketing tool resulted in a 10-25% uptake of offers sent out by the hotel and proved to be an integral part its direct marketing and loyalty strategy.

...AND YOUR BUSINESS

2 comments:

Unknown said...

hey!..this is nice..I started a band and we were having a couple of shows and I wanted to do something to make it fun and interest people enough to come and watch it. I joined Mozes (www.mozes.com) and started a mob. I sent out regular updates to people who had joined my mob. I even ran a trivia contest. I got good response to it. These SMS campaigns are inventive and they do work. I’m going to run some more through Mozes.

campingguide said...

SMS marketing has become really popular because recently there has been an exponential increase in the number of people using cell phones.

Oldsmar mobile advertising agency