MMA/CTIA CONSUMER BEST PRACTICES GUIDELINES FOR CROSS CARRIER MOBILE CONTENT SERVICES
All US carriers at a minimum have adopted the MMA Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services. Each carrier may also have unique requirements.
General Conduct
At a minimum, programs should be run in a manner that is consistent with the letter and spirit of the MMA Code of Conduct for Mobile Marketing. You can find the Guidelines starting at: http://www.mmaglobal.com/bestpractices.pdf.
Learn more about setting up a mobile marketing campaign in the USA. www.mfusion.net.
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