SMS Marketing is still Two Years Away From Its Peak

Less than three years after the first SMS mobile marketing campaigns launched, one in two European direct marketers now uses SMS. SMS mobile marketing will remain in growth mode for two more years as 50% more firms adopt it and average campaign spending doubles.

Figure 1. Profiling Adopters, Future Users, And Nonadopters Of SMS Marketing Figure 2. Most Future Users Plan To Launch Their First SMS Campaign Next Year Figure 3. Adopters Find SMS As Or More Efficient Than Other Media Figure 4. Adopters Expect To Increase Their Spending On SMS This Year Figure 5. All Respondents Expect SMS Marketing To Increase In Importance www.mfusion.net

Furture of SMS Marketing

Emerging-technology research firm Forrester Research has stated that European marketers will have to carefully plan any SMS campaign to get the desired response.

SMS messages can currently reach two-thirds of the 250m mobile phone owners in Europe. According to Forrester, early adopters have experienced response rates five times higher than direct mail. Long term use will reportedly require careful campaign planning however.

A survey conducted by Forrester found that 21% of companies that took part use SMS marketing occasionally while 12% have trialled it. Overall, 56% plan regular SMS use in 2003 and will devote on average 7% of their budget to it.

txtNation via mFUSION, provides companies with a unique SMS advertising distribution reaching tens of thousands of consumers directly with text messages.

Numerous consumer studies confirm the following:

• More than 90% of mobile phones today accept SMS messages
• US mobile phone users open more than 90% of the text messages they receive.

By 2008, according to the Mobile Marketing Association:

• 89% of companies will use text and multimedia messaging to reach their audiences
• Nearly one third of these companies plan to spend more than 10% percent of their marketing budgets on advertising in the text SMS marketing medium.

SMS Marketing is a direct, personal, and effective marketing solution, providing critical exposure to your products and services.

www.mfusion.net

T-Mobile USA parnters with MySpace

T-Mobile USA announced reently the addition of social networking service MySpace Mobile for the operator's popular Sidekick device. According to T-Mobile, the MySpace Mobile software is closely integrated with the Sidekick hardware, user interface and applications, with an emphasis on translating key features of the MySpace experience from PCs to handsets. MySpace Mobile features include a customized user interface that assembles messages, friend requests and comments into one home screen along with real-time updates like profile editing and photo management.

For more on the T-Mobile/MySpace deal:
- read this release

For more about Mobile Marketing USA, see mFUSION (www.mfusion.net)

Mobile Marketing for Marketers

With 76% of US households owning at least one phone, mobile is a seductive channel for US marketers.

But consumers' preconditioned skepticism to mobile ads means that marketers must design campaigns that respect the medium and deliver value to targeted audiences.

Fortunately, US marketers can learn from emerging best practices in four areas:

1) getting started
2) campaign strategy
3) targeting
4) campaign execution.


Best Practices:

Best Practice No. 1: Embrace The Medium
Best Practice No. 2: Go For Mobile Tie-Ins When Planning Campaigns
Best Practice No. 3: Adopt A Pragmatic Targeting Approach
Best Practice No. 4: Keep Campaigns Simple And Compelling

See www.mfusion.net.

SMS Marketing USA - TV for SMS Interactive

136 million people of all ages are texting in the US. mFUSION from txtNation gives you everything you need to build interactive revenue.

We know TV. Our experts – including your account manager – know a thing or two about broadcasting. They built their careers working for stations just like yours. They understand the importance of measurable ROI, viewership patterns, and how to get from pitch to catch. How about SMS Marketing for TV!?

You’re facing competition from other outlets, from competitors, and from interactive marketing channels.

Make the first move.

Thanks to the CP - txtNation's simple web-based platform and ever-accessible account managers, we can make the most important initiative of your career so easy you’ll barely notice it – until you look at your revenue sheet.

But you might want to take a look in your rear-view mirror. There’s a reason they call it “first-mover advantage.”