Mobile Marketing for Marketers

With 76% of US households owning at least one phone, mobile is a seductive channel for US marketers.

But consumers' preconditioned skepticism to mobile ads means that marketers must design campaigns that respect the medium and deliver value to targeted audiences.

Fortunately, US marketers can learn from emerging best practices in four areas:

1) getting started
2) campaign strategy
3) targeting
4) campaign execution.


Best Practices:

Best Practice No. 1: Embrace The Medium
Best Practice No. 2: Go For Mobile Tie-Ins When Planning Campaigns
Best Practice No. 3: Adopt A Pragmatic Targeting Approach
Best Practice No. 4: Keep Campaigns Simple And Compelling

See www.mfusion.net.