Emerging-technology research firm Forrester Research has stated that European marketers will have to carefully plan any SMS campaign to get the desired response.
SMS messages can currently reach two-thirds of the 250m mobile phone owners in Europe. According to Forrester, early adopters have experienced response rates five times higher than direct mail. Long term use will reportedly require careful campaign planning however.
A survey conducted by Forrester found that 21% of companies that took part use SMS marketing occasionally while 12% have trialled it. Overall, 56% plan regular SMS use in 2003 and will devote on average 7% of their budget to it.
txtNation via mFUSION, provides companies with a unique SMS advertising distribution reaching tens of thousands of consumers directly with text messages.Numerous consumer studies confirm the following:
- More than 90% of mobile phones today accept SMS messages
- US mobile phone users open more than 90% of the text messages they receive.
- 89% of companies will use text and multimedia messaging to reach their audiences
- Nearly one third of these companies plan to spend more than 10% percent of their marketing budgets on advertising in the text SMS marketing medium.
2 comments:
ya its good. but what about cell number database. If you have quality database of cell number then only you will get best response. there are some website which deals in only database like citywisedirectory.com, datadepoo.com etc.
Hey, I had an incredible time reading these details. We have also decided to use the best social media and sms marketing services. We would be able to have high quality leads through these techniques. I have decided on these method after a lot of research so have high hopes with them.
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