SMS Marketing is still Two Years Away From Its Peak

Less than three years after the first SMS mobile marketing campaigns launched, one in two European direct marketers now uses SMS. SMS mobile marketing will remain in growth mode for two more years as 50% more firms adopt it and average campaign spending doubles.

Figure 1. Profiling Adopters, Future Users, And Nonadopters Of SMS Marketing Figure 2. Most Future Users Plan To Launch Their First SMS Campaign Next Year Figure 3. Adopters Find SMS As Or More Efficient Than Other Media Figure 4. Adopters Expect To Increase Their Spending On SMS This Year Figure 5. All Respondents Expect SMS Marketing To Increase In Importance www.mfusion.net